- As an investment promotion agency of the Perak State Government and consultant to businesses to grow in Perak.
- As a one stop centre facilitating investors, providing information and assistance on matters relating to the investment.
- To generate investment and encourage industrialization in Perak by facilitating the process of investment in the state.
- To undertake any activity that promotes cooperation with other countries in line with the objectives of the State Government with respect to industries and their related services.
- As a networking agency to facilitate communication between the government and investors and amongst investors.
- To become a reliable, efficient and effective facilitator for investment solution in Perak and Malaysia.
- Promoting investments in high value added manufacturing industries, new and emerging technologies and R&D.
- Drives quality investments in manufacturing and service sectors into Perak that will contribute to the GDP growth of the state.
- Develop favourable relationships between Perak State Government, investors, business chambers and other stakeholders.